Puma
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![](https://freight.cargo.site/t/original/i/3ead2d4eeba67ec1ce1cfa900e4dded75981f1fad9dc5262ff55d21da9f648a1/puma-hero-tile.png)
Puma
To help Puma step up its native shopping experience, and to highlight the brand’s outsider status, I designed a new mobile app that could carry the ethos of the brand and created sharp new retail mechanics that make shopping fun and grow a new audience.
Project
Expertise
Design Strategy, Experience Design, ProductDesign, Brand Design,
Notes
2015-17
Product Design
![](https://freight.cargo.site/t/original/i/1e1a167962477740fa506a91b25205226d70f89088bc4e31b98bc9aeb9468901/puma-approachSlides.png)
![](https://freight.cargo.site/t/original/i/3947e12aae744c68d4e43cc925991837875d02142f5550186e52ed8985c88453/puma-groupscreens.png)
![](https://freight.cargo.site/t/original/i/c37edf04bbbd544879c442fdc676a08250af3ede12fa3ae2f5bae1c9b49367e9/puma-photosandmobile.png)
![](https://freight.cargo.site/t/original/i/f5f6500b63ff3e31bcd8d39a46c6282cbeaa9f1d29da4941d90a956f55bda20f/puma-4phones.png)
![](https://freight.cargo.site/t/original/i/109827b092f7748ae7874bc73f31132367ef4693683b454818af6590eb1b2ae6/puma-handonstreet.jpg)
Process stuff available
on request
on request