Nokia
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Nokia
Tranforming an iconic consumer brand to become the next generation business to business leader.
Project
Expertise
Digital Transformation Design Strategy, Brand Design, Experience Design, Website Design, Systems Design
Notes
2015-17
Consolidate 14 disparate sites, 18000 pages into a unified global experience.
Provide a cohesive, reusable, cross-functional design system
The redesign of Nokia.com was designed to recharge the brand with a crystal-clear articulation of Nokia’s B2B strengths, as well as transform how the company relates to its customers. We established key objectives to define our success.
Brand Awareness & Perception
Increase awareness of the breadth of Nokia B2B offerings
Strengthen perception of Nokia as a tech innovator
Command marketplace leadership position
Customer Engagement
Emotionally connect users to Nokia’s technology
Guide the C-suite tech audiences through the information-gathering and decision-making process seamlessly
Notes
2015-17
Consolidate 14 disparate sites, 18000 pages into a unified global experience.
Provide a cohesive, reusable, cross-functional design system
