Expertise
Design Leadership, Brand Transformation, Strategy, Creative Direction, Brand Design, Experience Design, Brand Activation, Team Management,
Project ↴
Ebay
During a transitional moment for Ebay, I helped reposition the brand and spearheaded a massive cross-functional design transformation, including establishing new initiatives, driving the creative vision and integrating new partners.
Notes / 2015-17
This is the output of a brand redesign from experience strategy to visual system to activation.
Launched Summer 2017, continued usage globally across product, brand and marketing
Photography by moneal.com